PROGRAMME OF THE 3rd DAY   Thursday, September 18, 1997   9.00 a.m. - 1.00 p.m. 24. Market leaders of the five continents August A. Busch III Chairman and President, Anheuser-Busch Comp. Inc. St. Louis/Missouri Ted Kunkel President & Chief Executive Officer Foster's Brewing Group Ltd./Australia Graham Mackay Chief Operating Executive, South African Breweries Ltd./South Africa Keisaku Manabe Chairman Kirin Brewery Co., Ltd., Tokyo/Japan Karel Vuursteen Chairman Heineken N.V./Netherlands Moderator: Josef Hattig Geschäftsführer Beck & Co. GmbH/Bremen Direction: Heinz-Ludwig (Henner) Klein Vice President, A.T. Kearney GmbH   9.00 - 10.45 a.m. 25. Meaningful methods for the promotion of import beer in the North-American market Charles S. Finkel President & Creative Director Merchant du Vin Corp., Seattle/Washington Moderator/Direction: Klaus Richter   9.00 - 10.45 a.m. 26. The Stoudt's from Pennsylvania. Successful with brewpub, as brewer and baker Carol A. & Ed Stoudt Owners Stoudt's Brewing Company Inc., Adamstown/Pennsylvania Moderator/Direction: Burkhard Schwarz   11.15 a.m. - 12.45 p.m. 27. USA at a glance. A better understanding of America Joachim Luerman International Business Consultant/New York Moderator/Direction: Detlef Sonnentag   1.00 - 1.30 p.m. 28. Farewell Uwe Hieber President BierConvent International e.V./München Charlie Papazian President Association of Brewers, Boulder/Colorado RÜDIGER RUOSS Founder and President, WORLD BEER & BEVERAGE FORUM Moderator/Direction: RÜDIGER RUOSS   Presentation of the Award ""GLASS OF THE YEAR 1997" BierConvent International e.V.     WORLD BEER & BEVERAGE FORUM Host: Deutscher Brauer-Bund Patron: BierConvent International e.V. Ideal supporters: Verband Deutscher Maschinen- und Anlagenbau e.V. (VDMA) Münchner Messegesellschaft Idea, conception and owner of the worldwide trademark rights (WB&BF): RÜDIGER RUOSS, Chur/Switzerland

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