 PROGRAMME OF THE 2nd DAY Wednesday, September 17, 1997 9.00 a.m. - 12.30 p.m. 6. The TOP 5 from the TOP 10 in North America. Power men tell their success stories Paul Shipman Co-owner Redhook Ale Brewery, Seattle/Washington Dan Gordon Co-owner Gordon Biersch Brewery, Emeryville/California Ed McNally President & C.E.O. Big Rock Brewiery LTD., Calgary/Canada Pete Slosberg Founder Pete's Brewing Company, Palo Alto/California Jerome Chicvara Founder Full Sail Brewing, Hood River/Oregon Moderator: Michael Jackson Direction: Klaus Richter 9.00 - 10.00 a.m. 7. Product Tampering: "Serious Threat or Media Sensationalism?" Christof D. Bentele Prokurist, American International Group (AIG)/Frankfurt Dipl.-Kfm. Frank H. Rosenkranz Managing Director, Kroll Associates Deutschland GmbH/Frankfurt Direction: Burkhard Schwarz 9.00 - 10.45 a.m. 8. What chances arise from a crisis? (Diversification ok, but ...) Dr. Richard Weber President, CBMC Brüssel Confédération des Brasseurs du Marché Commun and Managing Director, Karlsberg Brauerei/Germany Moderator/Direction: Peter Weckesser 9.00 - 10.45 a.m. 9. Think-Tools for Structural Change and Strategic Reorientation. Dr. Albrecht A.C. von Müller, Chairman, Think Tools GmbH/Possenhofen am Starnberger See Moderator/Direction: Detlef Sonnentag 10.30 - 11.30 a.m. 10. The international market for alcohol-free beverages. Figures. Trends. New products Dr. Hans-Peter Wild Partner & Managing Director Rudolf-Wild-Werke, Heidelberg/Germany Moderator/Direction: Burkhard Schwarz 11.15 a.m. - 1.00 p.m. 11. Peculiarities of "going public" by an exclusive brand company in the beverage industry Dr. Jan B. Berentzen Chairman Berentzen-Gruppe AG, Hasselüne/Germany Moderator/Direction: Peter Weckesser 11.15 a.m. - 12:30 p.m. 12. The small Bavarian brewery Stöttner. In family hands since 1892. Surviving as brewer and/or beverage wholesaler ? Andreas Stöttner Owner of the privat brewery Stöttner/Germany Moderator/Direction: Detlef Sonnentag 12.00 - 1.00 p.m. 13. Mineral water versus table water/spring water Harald Schmidt GfK Panel Services GmbH/Nuremberg Moderator/Direction: Burkhard Schwarz 2.00 - 3.00 p.m. 14. The South American beer market and its future development Lorenzo Mendoza Director, Empresas Polar/Venezuela Moderator/Direction: Klaus Richter 2.00 - 3.00 p.m. Bacardi. The largest international spirits brand in the World and its success story in Germany Joachim H. Peycke President and C.E.O. Bacardi GmbH/Germany Moderator/Direction: Burkhard Schwarz 2.00 - 3.45 p.m. 16. Public-Relations for German beer Erich Dederichs, Managing Director, Gesellschaft für Öffentlichkeitsarbeit der Deutschen Brauwirtschaft e.V., Bonn Moderator/Direction: Peter Weckesser 2.00 - 3.45 p.m. 17. Brewpub pioneers David Bruce Chairman Brew Securities PLC/England John Hickenlooper, Chairman and C.E.O. Wynkoop Brewing Co., Denver/Colorado Dr. Rudolf Michel Technical Director and Senior Sales Manager Kaspar Schulz Brauereimaschinenfabrik/Bamberg Moderator: Conrad Seidl, Journalist and Author/Vienna Direction: Detlef Sonnentag 3.30 - 4.30 p.m. 18. Boon Rawd/Bangkok. Its German, Thai and Chinese beer markets Dr. Piya Bhirom Bhakdi Owner, President & Chairman of the Executive Board, Boon Rawd Brewery Co. Ltd./Thailand Moderator/Direction: Klaus Richter 3.30 - 4.30 p.m. 19. The business woman of the year. Sponsored by Veuve Clicquot Peter J. Ziegler General Manager for Germany, Austria and Eastern International, Veuve Clicquot-Import GmbH/Wiesbaden Moderator/Direction: Burkhard Schwarz 4.15 - 6.00 p.m. 20. The European beverage wholesale business and its economic cooperations. Are these door-openers for local markets? Carl-Heinz Willems Managing Partner of GÖTTSCHE-GETRÄNKE and President of the German Beverage Wholesalers as well as the European Association of Beverage Wholesalers (CEGROBB). Moderator/Direction: Peter Weckesser 4.15 - 6.00 p.m. 21. Capetown Lager. Brewer or Contract brewer? Max E. Huber Director Sales International, Good Hope Brewing Company Ltd., Capetown/South Africa Klaus Lerch Consultant Beverage/Freising Moderator/Direction: Conrad Seidl 5.00 - 6.00 p.m. 22. Brewing technical colleges and schools in Germany. Their concepts and objectives. Prof. Dr. Karl Sommer TU Munich, Lehrstuhl für Maschinen- und Apparatekunde Prof. Dr.-Ing. Karl Wackerbauer Scientific Director of the Institute of Fermentation and Biotechnology, Professor of Brewing Technology (Chair), TU Berlin/VLB Dr. Wolfgang Stempfl Gesamtschulleiter, Doemens Lehranstalten / Munich Moderator: Dr. Fritz Schmucker Direction: Klaus Richter 5.00 - 6.00 p.m. 23. Chivas Regal: The Premium-Whisky James S. Espey President The Chivas and Glenlivet Group, Seagram Global Marketing, The Seagram Spirits and Wine Group/England Moderator/Direction: Burkhard Schwarz Please click on the "Continue" button to get more information about this event.
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