Munich at its best   Success stories, background information and trends from the regional, national and international worlds of beverages were presented under the motto   Power brands made by power men.   Not only the leading executives from marketing and sales of the "big players" came to Munich, but also medium-sized breweries and brewpubs. Colleagues from the wine, champagne and spirits branches were also present.   The Deutsche Brauer-Bund as host and the BierConvent International e.V. as patron, as well as our sponsors, expected more than 400 participants from all five continents to visit this first marketing-oriented Forum on an international scale to take place on European soil.     The speakers themselves already represented more than 25% of the worlds' beer production (more than 300,000,000 hl) and are unattested leaders of their respective markets.   drinktec and Oktoberfest   The drinktec-interbrau has traditionally taken place in Germany for more than 100 years now, with its customary location in the beer metropolitan Munich. It is the largest beverage trade fair in the world with more than 1,000 exhibitors and 75,000 visitors. Together with the world-famous Oktoberfest (Wies'n) this was the ideal background for the WORLD BEER & BEVERAGE FORUM.   Apart from the 27 practice-oriented presentations and panels, as well as the 18 sponsor's workshops, participants had the opportunity during the three-day programme, of meeting and "getting to know" each other, exchanging ideas and establishing private and business contacts. In spite of the increasingly hard competition situation throughout the world, even local beverage specialists have a chance of becoming successful outside their own borders - with the right sales partners. This opportunity was made use of in the best possible way. On two evenings, in a "gemütlicher" atmosphere, chosen products were available from those companies who, through their speakers, helped to create this event.   German/English as conference languages   The presentations were translated simultaneously or "word for word". Participants could choose between the 27 different topics. The more than 60 speakers were not pushed for time and gave listeners an opportunity to take part in detailed discussions.

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